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When you’re looking for a specific movie clip, it can often be hard to find exactly what you’re looking for on sites like YouTube, which don’t let you search for keywords generated from dialog spoken during a video. That’s where ReelSurfer comes in. The startup processes long-form video and turns it into short, relevant segments that are easy to watch and search through. With this technology, ReelSurfer aims to increase the value of online content by allowing users to find the 30 second segment they really want to watch, and then save, share and buy the content.

Unlike TechCrunch50 company AnyClip, which also offers extensive video search, ReelSurfer is a white label solution. ReelSurfer has multiple solutions for different use cases, including a product that allows you to create a centralized online database for your University. ReelSurfer can archive footage like teacher lectures, making it easy to access and search for future reference. ReelSurfer also comes with its own custom encoder making it easy to download the video to Mac or Windows after the fact.

The company’s advisory board includes Bill Fay (Executive Producer of Independence Day, The Hangover, and 300 and President of Production at Legendary Pictures) and Carl Rosendahl (Founder of PDI, which sold to DreamWorks). The company hasn’t raised any money, and is already cash-flow positive.

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