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It’s not easy to launch a successful WebEx competitor. Most businesses have long since established their “system” for dealing with web meetings, using old standbys like WebEx or GoToMeeting. And those businesses that are willing to venture into the unknown have had plenty of cheaper alternatives to choose from, like DimDim, for quite a while. But that isn’t keeping CallWave from launching one of its own, dubbed Fuze Meeting. And while it’s not going to be an easy space to compete in, Fuze Meeting doesn’t disappoint.

As far as startups go, the history of the company is pretty unique. CallWave was founded in 1998 and went public in 2004, trading on NASDAQ under the ticker symbol CALL. After reaching a peak soon thereafter of over $15 per share, the stock dropped steadily, dipping as low as 50 cents early this year. Deciding to cut its losses, the company delisted itself from NASDAQ on Monday after buying back shares from public shareholders at a 44% premium over the current market value and paying out a total of $10 million. CMO Patrick Moran says that the company did this on its own accord, and that its hand wasn’t pushed by any banks or VCs. CallWave will soon change its name to Fuze Box to reflect its new position as a startup.

While all of this has been going on, CallWave has been building the “fuze platform” that powers Fuze Meeting, which it’s pitting as a sleeker, lighter, and cheaper alternative to services like WebEx. Last fall, the company decided to show off an early version of the product to some press, perhaps prematurely (it was labeled as “incomplete” by CNET). Finally in May, a full eight months after making its public debut, Fuze Meeting finally became commercially available. And only now that the company’s financial wranglings are complete is it ready to really announce it to the public.

I played around with the complete version yesterday, and for the most part I was impressed. The application is slick and intuitive, and unlike some other screen sharing apps, Fuze Meeting requires no plugins — it should work on just about any browser, and also offers support for both the iPhone and BlackBerry. Screen sharing supports high resolution video sharing, allowing presenters to jump to any point in the video as each participant’s screen is updated in real time. Presenters can also annotate video frames, which will likely appeal to marketing organizations.

While the service is currently working on acquiring free users, it is going to operate under a subscription model of $29 a month, or 12 cents per minute for users who would prefer to pay as they go. This is substantially cheaper than WebEx, but other less well known alternatives sport similar price points, so cost won’t be the only thing Fuze can rely on to differentiate itself.

If you’d like to see a video of the service in action, check out the clip below. Warning: it features Moran’s kids, and may be too cute to handle.

Fuze Meeting from Patrick Moran on Vimeo.

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The beta testing stage can be the cornerstone to the successful development of a new site. And many startups have to conduct and implement beta testing of sites, surveys and analytics internally, which can be an daunting task when you are launching a site. Prefinery lets startups outsource the whole beta invite process, from start to finish. Prefinery is offering 100 TechCrunch readers with beta invites to test the site. You can sign up here. Use the invitation code "TECHCRUNCH" when signing up for the service. Prefinery's ambition is to create a valuable first experience for beta testers and to help startups in collecting and organizing information that will result in a better product. Prefinery will do anything and everything when it comes to the beta testing process. The service will create a splash page for your product, generate an HTML sign-up form with fields and survey questions, create an automatic welcome e-mail/message, take signups into a queue, approve users, and trigger invite e-mail. The service will also generate invite codes and assign quantities.

Okay, it’s not exactly the Camp David Summit that took place in 2000 between the Israelis and the Palestinians, but sometimes the littlest gestures can go a long way.

A couple of days ago, upon hearing that Microsoft had officially joined Twitter, the official Linux account sent out a tweet welcoming them. “Welcome to Twitter, @Microsoft!,” they said. The tweet sat unanswered for over a day, and it seemed like Microsoft may never answer. But about a few hours ago, they did. “@Linux thanks, nice to be here,” they replied.

Short, sweet, and to the point. A sign of peace in the operating system ecosystem? Probably not. But it’s something — just look at the shirts that were going around in this war just a few years ago (above).

Twitter is turning into quite the sanctuary for rivals to at least pretend to be nice to each other. Just look at Coke and Pepsi the other day.

[photo: flickr/will hybrid]

[Thanks Russell]

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I don’t recall how the YouTube user Pruane2Forever, aka “Sexman”, came on my radar, but I definitely remember a few of his videos from a couple years ago. (Here’s a old favorite — Not Safe For Work.) Basically, it’s this kid who does movie and new media reviews that are (or at least used to be) unintentionally hilarious. These days, he apparently has quite the following on YouTube, as he has over 150 videos that range in popularity from tens of thousands of views to over a million.

One of his most popular ones was a video from 4 months ago in which he calls out rapper 50 Cent. Sexman wonders how 50 still has “street cred” after doing endorsements for Vitamin Water, makeup and dildos (I’m not kidding). “What else is he gonna do? 50 Cent diapers for your little gangsta?,” Sexman wonders at one point. He concludes that 50 Cent is “just a media whore!”

Well, 50 Cent has responded. Yesterday, the rapper posted a video alongside Sexman, who apparently flew from Canada to New York to meet up at the rapper’s request.

Pure. YouTube. Gold.

Here’s another old classic. Sexman’s review of the latest Rambo review.

[thanks Corentin]

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Despite our best intentions, it looks like the DEMO v. TechCrunch50 war will continue, even with DEMO under new management.

In 2007 we launched the first TechCrunch50 event - a place where companies can launch to rabid fans and tech press. These launching companies are the stars of the show, and they don’t pay a cent to attend. We thought DEMO’s longstanding policy of forcing launching companies to pay a $20,000 fee was ridiculous, and led the conference organizers to make decisions based not on the merits of the startups but simply on who was willing and able to pay. Not only do we let startups launch for free, we give the top one a $50,000 prize.

Our conference has grown rapidly - nearly 2,000 people attended TechCrunch50 last year while DEMO languished in San Diego with a paltry few hundred. To be fair, our events were on the exact same dates, so they were hit doubly hard. This year we moved our dates to give them some breathing room. We thought we were done battling DEMO.

But today DEMO announced that they’re giving away a “massive” prize - $2 million, um, in advertising credits - to the top two startups at the event. The press is eating it up, saying that TechCrunch50 looks paltry in comparison.

Of course, there’s a catch. The “advertising” is remnant stuff on IDG properties (IDG owns DEMO) and will certainly be priced at rate card. They’ll also charge for creative and other expenses. Meaning there is very little actual value. I’m guessing that the amount of advertising actually delivered would be in the tens of thousands of dollars of value, at best. And, of course, every startup launching still needs to pay to launch.

But whatever. You want adverting? We’ll give you advertising.

DEMO says they’ll give away $2 million in advertising (it might be $1 million total, they aren’t very clear). We’ll double whatever they’re giving. We’ll give away $4 million in advertising if they’re giving $2 million. And if DEMO increases their number, we’ll increase ours to stay at 2x whatever they are at. Our ads will be on our various TechCrunch networks sites and via our terrific sponsors, who are going to be adding their own inventory as well. We’ll give half to the top two winners, and half to everyone else who launches.

We’ve always supported the startups that launch at TechCrunch50 in every way we can. Throwing in free advertising is easy.

Let’s just take a look at the two events for comparison purposes.

TechCrunch50: Free to launch, 2,000 attendees, $50,000 cash prize to winner. $4 million in free advertising. Awesomeness in a bottle.

DEMO: $20,000 to launch your startup, maybe 500 attendees, $1 million in remnant unsold advertising on IDG properties to each of top two startups.

The choice seems pretty clear to me.

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When we reported on Kiva.org’s decision to open up its micro-lending platform to U.S. entrepreneurs, Kiva CEO Premal Shah told us he was concerned about backlash in the community. Shah acknowledged that the decision to open lending to U.S. recipients may draw criticism because it goes against the idea on which Kiva was founded—lending to help development in third world countries where credit options are limited.

It looks like Shah’s prediction was correct. There is now a lending team on Kiva’s community platform titled “Unhappy Kiva Lenders.” The members, which total 375 lenders from around the world, are angry that Kiva is extending loans to U.S. entrepreneurs. The team’s page states that “including borrowers from the USA has undermined the very core of what made [Kiva] so unique and special; small, impactful contributions to entrepreneurs in impoverished situations in developing countries.”

The tirade on the page is harsh, calling the decision “shameful and disgraceful” and a deviation from Kiva’s core mission. The group cites an example of a recent Kiva loan request from a U.S. entrepreneur who had a college degree and a career in architecture who wanted to start a business in website design. The loan he requested was for $7000 to start the business, an amount the lenders suggest could help 7 to 10 different borrowers in other parts of the world.

Kiva’s stated mission is “to connect people through lending for the sake of alleviating poverty.” The anti-U.S. lenders claim that lending to U.S. entrepreneurs doesn’t alleviate poverty because Americans aren’t living in true poverty, compared to people in underdeveloped countries.

**US borrowers do not have to pay to send their kids to elementary school. **They don’t have to build their own house. **They don’t have to walk miles to get the bare minimum of medical care….if needed they can access FREE, generally high quality medical care. **They have a system of laws and courts in place that work. **They enjoy police and fire protection. **They generally have access to inexpensive and dependable public transportation. **They take for granted electricity, clean water, inspected food and indoor toilets. **

Some of that may be true. On the other hand, Shah makes a compelling case for the need for a micro-lending platform in the U.S. He says more than 10 million U.S. business owners face difficulty obtaining capital—even before the credit crisis and economic slowdown which made lending tight. And there’s no doubt that with the credit crunch creating a drought of lending, small businesses in the U.S. are finding it tough to find funds, especially if their financial history isn’t stellar. Finally, there is nothing wrong with giving U.S. lenders the opportunity to boost entrepreneurship at home, especially at a time where jobs created by small businesses can help lift the economy out of a recession.

It seems to me like the angry protests are misdirected. Kiva’s lending program has long been hailed as one of the more innovative platforms on the web and its ambitions have always been towards helping foster entrepreneurship (as well as alleviating poverty) in various areas of the world. Kiva’s decision to offer microlending to U.S. entrepreneurs reflects a genuine need for additional lending in the U.S. economy. And who knows? Kiva’s policy may attract a new crop of lenders who want to help at home first, and once they get hooked, spread capital overseas as well. The more capital that goes into the Kiva system, the more chance borrowers everywhere will have to eventually tap into it because many Kiva lenders simply recycle their loans as they are paid back.

We’ve contacted Kiva.org for a formal response.

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Start Mobile has managed to get 18 separate iPhone applications approved by Apple. So you’ll imagine their surprise when one of them was recently rejected. But you may be even more surprised to find out why.

Apparently, Apple doesn’t like the way one piece of art in the app depicts President Obama. Is it out of line or tasteless? Well, you can determine for yourself, because you’ve undoubtedly seen the art in question before: It’s Shepard Fairey’s famous “HOPE” image of Obama that was everywhere during his Presidential campaign.

So why on Earth would this be rejected? Well, here’s the wording in the rejection:

It contains content that ridicules public figures and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states: “Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”

“Ridicules public figures”? This image is hanging in the National Portrait Gallery at the Smithsonian — yet, Apple apparently finds it inappropriate.

To be clear, the app in question is a free demo app of Start Mobile’s galleries and contains a dozen images, but Apple is clearly just unnerved by the Obama one as you can see in the correspondence below which the developer has shared.

Here’s Apple’s initial rejection letter:

Subject: Start Mobile Wallpaper Gallery 1.0: Application Submission Feedback
Date: Tue, 19 May 2009 12:27:02 -0700 (PDT)
From: iPhone Developer Program
To: XXXXX@XXXXXXX.com, XXXXX@XXXXXXX.net

Please include the line below in follow-up emails for this request.
Follow-up: 74455381
Dear START MOBILE, INC.,

Thank you for submitting Start Mobile Wallpaper Gallery to the App Store. We’ve reviewed Start Mobile Wallpaper Gallery and determined that we cannot post this version of your iPhone application to the App Store because it contains content that ridicules public figures and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states:

“Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”

An example of a public figure is attached.

If you believe that you can make the necessary changes so that Start Mobile Wallpaper Gallery does not violate the iPhone SDK Agreement we encourage you to do so and resubmit it for review.

Regards,

iPhone Developer Program
****************************

Here’s Start Mobile’s follow-up trying to explain why the image is not ridiculing a public figure:

Subject: [Fwd: Start Mobile Wallpaper Gallery 1.0: Application Submission Feedback]
Date: Tue, 19 May 2009 21:56:29 -0700
From: John Doffing
To: iPhone Developer Program

Follow-up: 74455381

Apple Developer Program:

The attached image is most certainly NOT content that ridicules a public figure, nor is it in any way “obscene, pornographic, offensive or defamatory”.

The attached image is an iconic portrait by globally acclaimed artist SHEPARD FAIREY, and is actually included in the National Portrait Gallery!

* http://news.bbc.co.uk/1/hi/entertainment/arts_and_culture/7817466.stm

According to the BBC:

“When people think of a portrait of Obama, they think of this image.”
Fairey’s works are also in the collections of the Museum of Modern Art in New York, the Los Angeles County Museum of Art and the Victoria and Albert Museum in London.

Thank you in advance for your time and consideration.

–

THANK YOU!

Best,
John

Now, lest you think Apple is possibly rejecting the app because Start Mobile doesn’t have permission to use the artist’s work, Start Mobile has three other apps featuring the work of Shepherd Fairey that are already in the App Store.

Okay, so maybe Apple’s isn’t comfortable with the bit of legal wrangling that is taking place over the artwork? That’s possible, but that’s not what it says in the rejection. And there are other applications like this one that use the image in question. And, you’ll notice, that’s not even the real version of the image, and it’s being used in the app’s icon. Why Apple would let that slip by and not this app? I have no idea.

And further, Start Mobile actually has another app that also features an Obama image that has been sitting around waiting to be approved for 2 months now, presumably for the same reason. That app features artwork from urban artist Justin Bua, and contains the image of Obama shown on the right.

So why doesn’t the developer just remove the offending images and get these apps approved? Well, because he doesn’t think he should have to, and believes this is just another case of the App Store approval process gone off the tracks.

“You notice that my original email to you didn’t scream CENSORSHIP or anything like that. I am quite sure that this is simply what amounts to a clerical error. A billion apps sold. 50k apps. etc etc. So this is just growing pains on their part. But unfortunately, it effected us directly, and had we not done SOMETHING, the end result would have been what amounts to accidental censorship,” Start Mobile’s John Doffing told us over email.

He goes on to note that he spoke with someone in developer relations a few weeks ago about the rejection, and they indicated that any apps that contain images of Obama may simply be getting rejected outright because there was a lot of “incendiary political content” that was coming through the App Store approval process around the time of the election. Sometimes “‘the baby is thrown out with the bathwater,” is what Doffing was told.

Doffing said that openness about what was going on made him hopeful that the app would find its way to the App Store, but that apparently didn’t change anything.

Sadly, this looks like yet another ridiculous App Store rejection. While Apple has no shortage of developers wanting to make apps for the platform, at some point, all of these ridiculous rejections run the risk of turning developers away.

Apple badly needs to straighten out its policies and get a team in place that doesn’t make dozens of silly mistakes with regards to app approvals and denials. The system continues to be broken.

Sure, Apple can do what it wants, but it’s asking developers to make apps for its store, which move iPhone and iPod touch units and make Apple all that money. Increasingly, the promise is that developers can earn a living off of the platform, or at least supplement their income. But they can’t do that if Apple keeps rejecting their apps for no apparent reason.

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One of the most effective ways to amplify your message on Twitter is to get your followers to retweet it to their followers. Retweeting is also becoming a popular way to pass links around Twitter. They are becoming the new currency of the Web because of the power of passed links. One service in particular, Tweetmeme, is cornering the market on retweets by making it easy for blogs and other sites to add a retweet button to every page. You can see one at the bottom of this post, or the one at right. Just click on it, and it will take you to your Twitter account and populate a message with a “RT,” the headline, and a short link. Go ahead, do it now. Do it again. Okay, thanks.

Lots of sites use Tweetmeme’s retweet button, and it drives a lot of its overall traffic. Nick Halstead, the CEO of Fav.or.it (Tweetmeme’s parent company) says that the buttons are so widespread right now that they are generating 196 million impressions a week month. In other words, that is how many pages load with the buttons every month week, and some portion of those result in actual retweets. Halstead is making some improvements to the retweet buttons. Before each retweet generated by the button would include a promotional “via @tweetmeme.” That has now removed to make more room for the actual headline and link. Next week he is going to introduce an image button which can be included in RSS feeds and emails to spread the retweet love even further. And sites will be able to embed a retweet counter to show how many overall retweets they get every week.

More importantly, the retweet buttons will begin supporting URL shortening service other than bit.ly, and will include an option for sites to choose their own custom short URL. (For instance, we use http://tcrn.ch). Tweetmeme will also offer analytics for site owners to see how their retweets are spreading. Basic data will be free, and Tweetmeme will likely charge for more detailed analyticss. All of this, of course, also turns into valuable data for Tweetmeme to determine the most popular links and stories on Twitter, and makes Tweetmeme itself a better news aggregation site.

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